squarerootcreative.com

squarerootcreative.com

Barkworthies

Naturally Healthy, Naturally Happy

CHALLENGE

Transform a “homegrown” brand to be distinctive & target-relevant in a crowded & commoditized market.

SOLUTION

To capture the attention of consumers and earn best-in-show placement at retail, creating an all-new brand experience was essential. We started our mission by translating the brand promise into a new tagline, communicating the benefits of selecting Barkworthies – “Naturally Healthy. Naturally Happy.” With a strategic foundation in place, we designed a new logo to evoke emotion, standout from the competition and position the brand as approachable and friendly.

To ensure Barkworthies was accepted as a premium contender, we conceptualized an identity system with visual uniqueness, and translated it across eye-catching packaging, in-store displays and their tradeshow booth. We prominently featured rescue dogs on all collateral materials and print ads to reinforce an emotional connection and encourage purchase.

To complete the tail-wagging experience, we redesigned the front-end of their website to inspire brand ambassadors and emphasize Barkworthies’ undeniable commitment to providing high-quality, all-natural products. This total brand refresh makes it clear that Barkworthies is committed to keeping dog owners and retailers “naturally happy,” and also canine companions “naturally healthy.”

SCOPE

Brand positioning, tagline development, logo design, brand identity, corporate identity, image retouching, product packaging, in-store display, copywriting, website design, consumer advertising,
trade advertising, sales collateral, tradeshow booth design, email template design.

Brand Identity

Packaging

Trade Ad

Consumer Ad

Front End Website Design

Communications Collateral