squarerootcreative.com

squarerootcreative.com

Cohiba Cigars

Consumer Campaign

For this campaign, we brought the distinctive style – and a touch of sexy – back to an already iconic brand. We made sure our efforts retained the cigar’s affluent consumer base, reinforced the brand essence that initially attracted consumers to Cohiba, and caught the attention of a new generation of refined tastemakers.

A sophisticated color palette and high-end packaging complemented a consumer poster series that highlighted the brand’s messaging: that Cohiba is the ultimate destination for cigar smokers who enjoy luxury lifestyles.

Launch Event

Poster Series

Point of Purchase and Packaging