La Gloria Cubana Cigars
Our goal in this campaign was to stay true to La Gloria’s rich heritage and authenticity while advancing the boutique brand across modern mediums. Our challenge was to take an “old-school” product and develop outreach that reflected its innovative nature. To do so, we created the company’s first-ever brand site and organized a virtual launch and smoke-in that connected consumers with the cigar’s creators.
Sophisticated graphics reflected the spirit and energy of Little Havana while social media and boutique-style events defied ordinary measures to personally connect with consumers. The end result? A brand style and positioning that was as distinct and recognizable as the cigars themselves.