squarerootcreative.com

squarerootcreative.com

Lion Brand Yarn

2013-14 Brand Catalog

Lion Brand Yarn, a family-run business for over 135 years, tapped into our authentic nature and passion for creativity to create what customers are calling the brand’s most inspiring catalog to date. We made this year’s book a true WOW piece by approaching the design from an editorial perspective – creating themes and stories for each collection that reinforce the company’s mission to provide innovation, inspiration and education throughout the crafting community.