National Consumer Promotion
Attract a broader audience to experience the brand and increase the impact and presence of this national consumer promotion.
To generate awareness for the Macanudo Millionaire program and encourage consumer advocacy to help us reach new audiences, we tapped into the emotional connection that consumers have with the brand and focused on amplifying the Macanudo and Playboy partnership.
We developed a website that allowed consumers to submit their entry and share their favorite Macanudo moments complete with photos and personal videos. We executed an integrated social media campaign to publicize the brand partnership and increase viral sharing. And to ensure the authenticity and originality of the campaign elements, we conceptualized and produced original content, from behind-the-scenes videos to mini online promotions and e-cards – all of which kept brand enthusiasts coming back for more.
Website development (front-end design and back-end development), copy, photography, videography, social media, e-communications and PR support.
Square Root Creative produced, shot and edited this behind-the-scenes video for the Macanudo Millionaire 2011 Contest.