Square Root Creative is the brainchild of Alysha Burch,a 25-year industry veteran. Alysha established the agency in 2002, when she saw the need for a creative house that delivered effective messaging across all marketing mediums. Her vision was to form a group that could think conceptually, act strategically, and design with purpose. Fifteen years later, the agency remains independent and solely owned, an inspiration for women entrepreneurs worldwide.
A native New Yorker, Alysha utilized her connections and resources to build “a rock-star team of talented individuals.” Together this group of innovative thinkers, master storytellers, daring designers, video mavens, and tech sensations rise to any creative challenge—pushing the boundaries of every project to deliver work that exceeds expectations. While Alysha’s passion, talent, and dedication are the foundation for “the Root,” she’s the first to say that teamwork keeps the agency moving forward. This emphasis on a collective spirit has earned her the affectionate title of “Mama Root”—a nod to the family this fearless leader has built.
Prior to opening SRC, Alysha worked at top advertising and marketing agencies on Fortune 500 clients including Nestle, Panasonic, and Hasbro. When she is not running the Root, she can be found walking down the West Side Highway with Mylo, her French Bulldog (and the office mascot), jamming to old-school hip-hop during boxing class, scouring the city for Buddha heads, or enjoying a late-night meal with friends—that is, if they will wait for her to get out of the office.