Unboxing the spirit of a new generation.

Responding to Gen Z’s post-pandemic thirst for uncomplicated and uncompromised taste experiences, the producers of this Nordic botanical aquavit turned to Square Root to help launch the spirit in the U.S. We started by defining the market and composing a strong brand anthem. From there, our team established the look and feel of the brand — then wove it into all marketing efforts to build relevance and loyalty among consumers, enthusiasts and industry influencers.