Humanizing the Business of Human Resources.

Success presented HR outsourcing company, The O’Connor Group, with a unique challenge – how to bring the look, feel and voice of this well-established, women-led business to a level more reflective of their brand’s personality and standards. Known for their “recruitment-as-a-service” initiatives, it was somewhat ironic that they recruited Square Root Creative to completely refresh and redesign their brand identity. Our scope also included producing a new website, developing a new approach to copy and creating new marketing collateral — all highlighting The O’Connor Group as both authoritative and approachable.