Square Root Creative is a full-service agency passionate about design and its ability to provoke, inspire, and energize.

We build strong brands with fresh ideas, engaging creative, and the right mix of technology. Our agency is built on integrity, trust, and teamwork. We’re independent, giving us the freedom to be innovative, and the flexibility to go above-and-beyond expectations. It’s this foundation that allows us to truly connect with our clients, and engage with their audiences. We think. We design. We build. We launch. We manage. We stay focused on the customer experience. At times, we even reach into our secret stash of magical glitter to make the impossible possible.



Together we are greater than the sum of our parts.

To design outstanding creative, of course, you need a rock-star team of strategic thinkers, designers, and programmers. But to launch outstanding programs that meet business objectives, sales goals, and a client’s timeline, you also need a stellar account team to drive the process, manage the multiple channels, and bring it all home. At “the Root” we have the best of both. Our team is a collection of creative, talented individuals who love what they do, and are encouraged to do what they love. That’s why we do it so well. We work, from beginning to end, with dedication and enthusiasm so that we can give our clients the most progressive, strategic, and technologically-sound solutions possible.

Core Values

Other things we hold true…

Giving back is important.  /  There is an art to marketing.  /  One pixel makes a difference.
Chocolate sparks creativity.  /  Celebrate coworkers’ birthdays.  /  There’s no place like New York City.

  • To ensure we deliver on time,
    on strategy, and on budget,
    we follow a five-step process.
  • 1.Think

    To understand a client’s needs, determine project goals and formulate strategies, we listen, ask questions,
    and share ideas. We use this information to set clear expectations and create our plan of action.

  • 2.Design

    We develop the concept and create engaging visuals that meet practical applications. To make our visions come
    to life, we survey the marketplace, find inspiration, map content, and push designs to their technical limits.

  • 3.Build

    Our team gets busy doing what it does best. Designers execute project elements, managers look for efficiencies, architects ensure usability, programmers code, and strategists plan for launch.

  • 4.Launch

    Before the big reveal we guarantee all systems are a go.
    We pre-flight, spell-check, color correct, streamline code, confirm consistency, and test functionality. Then we check it all again, and launch.

  • 5.Manage

    We stay involved and remain proactive. We continually think about your brand, monitor industry developments, look for opportunities, and offer recommendations for continued growth.


Square Root Creative is the brainchild of Alysha Burch, a 25-year industry veteran. The agency was established in 2002, when Alysha saw the need for a creative house that delivered effective messaging across all marketing mediums. Her vision was to form a group that could think conceptually, act strategically, and design with purpose.

A native New Yorker, Alysha used her connections and resources to build “a rock-star team of talented individuals.” Together this group of innovative thinkers, daring designers and tech sensations rise to every creative challenge – and push the boundaries of every project to deliver work that stands out and gets noticed.

6 West 18th Street, Suite 2C, New York, NY 10011   212.229.1910    hello@squarerootcreative.com