When leading London-based production music house Audio Network wanted to create a reel to launch the brand in the U.S., they knew they needed an advertising agency that had experience helping global brands make a bigger impact in North America. To grab the attention of key media players, Square Root Creative’s team started by framing a clear and powerful concept that would quickly define the brand’s role in Film, TV, Advertising, and Consumer music: “Music makes it work. Audio Network makes it
work for you.”
Leveraging tracks created and distributed by Audio Network, along with visuals from some of the most successful properties their music has touched, our team of creative directors and editors went to work on cutting a video that would bring the brand’s professionalism and personality to the forefront. The result? A high-energy sizzle reel that has C-level management and account managers revved up, and the production community buzzing.