Sterling Sweets

Brand Identity and Product Launch

Sterling Sweets approached Square Root with the barest of materials – just clip art and a name – and tasked us with making their concept a reality. To prepare this specialty bakery for launch, we created an identity that spoke to the nature of the product: upscale, made-from-scratch goods that were health-conscious, fun and delicious. We proudly took Sterling to market with an attractive, cohesive look that brought the brand to life.